Do This
Name the reader before you ask
The same explanation lands differently for a new hire, a customer, or your CFO. Say who it's for.
Rewrite this for [audience]. Assume they have [what they know] but not [what they don't]. Their main question will be [question] — answer it early.
Why it works
Audience is one of the strongest levers on tone, depth, and vocabulary. Without it you get writing aimed at nobody.
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